PIT-UN Tech for Change Guidelines Overview
The guidelines that follow are intended to define and inform the PIT-UN Tech for Change brand — how we look, sound, and feel — when used by approved audiences. This document outlines usage for our logos, typefaces, color palettes, design application, and more.
Why do I need brand guidelines?
Brands are more than a logo and color scheme. Our brand identity thoughtfully and collaboratively came together to preserve our visual identity and build recognition, as well as protect our brand presence, and resonate with new and existing audiences.
Brand Values and Mission
Who We Are
Born from New America’s Public Interest Technology University Network (PIT-UN), Tech for Change is a national network of student chapters founded on the belief that technology can be used as a catalyst to foster a better and more equitable society. Students can broaden their public interest technology knowledge and collaborate across disciplines through Tech for Change’s national advisory board and university chapters.
Main Audiences
Students, donors, public interest technology practitioners, faculty, non-profits, and supporters.
Our Logo
Primary Logo Types
These are the go-to logos for all brand communications.
Logo Components
Alternative Lockups
Black and White Version
Logo Color Use: Full Color
Logo Color Single Color
Partner Logo Lock Up
“Plus” System
Downloads available:
Incorrect Logo Usage
The PIT-UN TFC logo should not be adjusted or edited in any way. The following one through nine examples of what not to do to ensure brand consistency and uphold brand integrity.
Color Usage
Our core colors are how we express ourselves, boldly and proudly, whereas our secondary color palette allows for expansive expression and inclusion.
Brand Typeface
Primary Typeface
Consistent use of typography help keep the brand identity strong and cohesive across all applications. Please use either the Adobe font Kallisto or the free font Orbitron.
Font Use
Consistent use of typography means that headlines are roughly 60 percent bigger than body copy, the use of automatic setting for leading, and a single line spacing between a headline and sub-headline. For dynamic titles and statements, use Kallisto Heavy set in title case or full case scaled oversized.
Brand Visuals
Image Use
Use high quality, non-pixelated imagery only. For print material, use 300 dpi images only. Do not stretch or skew photos to maintain design integrity.
Photography and Stock Imagery
Photography helps convey PIT-UN Tech for Change’s brand and voice. These are examples of the type of vibrant, diverse, and action-oriented photography that best demonstrates the brand.
Iconography
The icons were created with care to augment PIT-UN Tech for Change creative. Icons should never substitute the primary logo or be edited, but can be incorporated into designed materials.
Design Application
Following are several examples of PIT-UN Tech for Change creative, including covers, web graphics, and banner ads, that illustrate recommended brand protocols.
Promotional Item
Thank you for taking the time to learn about our brand. Refer back to the guidelines when unsure about recommended usage, and have fun growing awareness for a PIT-UN TFC student club, hackathon, or other program.
The guidelines that follow are intended to define and inform the PIT-UN Tech for Change brand — how we look, sound, and feel — when used by approved audiences. This document outlines usage for our logos, typefaces, color palettes, design application, and more.
Why do I need brand guidelines?
Brands are more than a logo and color scheme. Our brand identity thoughtfully and collaboratively came together to preserve our visual identity and build recognition, as well as protect our brand presence, and resonate with new and existing audiences.
Brand Values and Mission
Who We Are
Born from New America’s Public Interest Technology University Network (PIT-UN), Tech for Change is a national network of student chapters founded on the belief that technology can be used as a catalyst to foster a better and more equitable society. Students can broaden their public interest technology knowledge and collaborate across disciplines through Tech for Change’s national advisory board and university chapters.
Main Audiences
Students, donors, public interest technology practitioners, faculty, non-profits, and supporters.
Our Logo
Primary Logo Types
These are the go-to logos for all brand communications.
Logo Components
Alternative Lockups
Black and White Version
Logo Color Use: Full Color
Logo Color Single Color
Partner Logo Lock Up
“Plus” System
Downloads available:
Incorrect Logo Usage
The PIT-UN TFC logo should not be adjusted or edited in any way. The following one through nine examples of what not to do to ensure brand consistency and uphold brand integrity.
Color Usage
Our core colors are how we express ourselves, boldly and proudly, whereas our secondary color palette allows for expansive expression and inclusion.
Brand Typeface
Primary Typeface
Consistent use of typography help keep the brand identity strong and cohesive across all applications. Please use either the Adobe font Kallisto or the free font Orbitron.
Font Use
Consistent use of typography means that headlines are roughly 60 percent bigger than body copy, the use of automatic setting for leading, and a single line spacing between a headline and sub-headline. For dynamic titles and statements, use Kallisto Heavy set in title case or full case scaled oversized.
Brand Visuals
Image Use
Use high quality, non-pixelated imagery only. For print material, use 300 dpi images only. Do not stretch or skew photos to maintain design integrity.
Photography and Stock Imagery
Photography helps convey PIT-UN Tech for Change’s brand and voice. These are examples of the type of vibrant, diverse, and action-oriented photography that best demonstrates the brand.
Iconography
The icons were created with care to augment PIT-UN Tech for Change creative. Icons should never substitute the primary logo or be edited, but can be incorporated into designed materials.
Design Application
Following are several examples of PIT-UN Tech for Change creative, including covers, web graphics, and banner ads, that illustrate recommended brand protocols.
Promotional Item